Privacy Policy

Last Updated: 08.18.26

Hurst Fresh (“Hurst Fresh,” “we,” “us,” or “our”) respects your privacy and is committed to protecting it through this Privacy Policy. This policy describes the types of information we may collect from you or that you may provide when you visit the website www.hurstfresh.com (our “Site”) and make a purchase, and our practices for collecting, using, maintaining, protecting, and disclosing that information.

This policy applies to information we collect:

On this Site.
In email, text, and other electronic messages between you and this Site.
When you interact with our advertising and applications on third-party websites and services, if those applications or advertising include links to this policy.

It does not apply to information collected by any third party, including through any application or content that may link to or be accessible from the Site.

Please read this policy carefully. By using this Site, you agree to the practices described in this policy. If you do not agree, please do not use our Site.

1. Information We Collect About You

We collect several types of information from and about users of our Site, including:

Personal identifiers, such as your name, postal address, email address, telephone number, and account credentials.
Order and transaction information, such as products purchased, order history, payment details, and billing/shipping addresses.
Payment information. Payments are processed by our third-party payment processor, Clover Payments. We do not store full credit card numbers on our servers.
Automatic information, such as your IP address, browser type, operating system, referring URLs, pages viewed, and the dates/times of your visits, collected automatically as you navigate the Site.
Information you provide voluntarily, such as when you contact us, subscribe to a newsletter, leave a product review, or fill out a form on the Site.

Information Collected Through Automatic Data Collection Technologies

As you navigate through our Site, we may use cookies, web beacons, and other tracking technologies to collect information about your equipment, browsing actions, and patterns. This helps us improve our Site and deliver a better, more personalized experience. You can set your browser to refuse cookies, but some parts of the Site may not function properly if you do.

2. How We Use Your Information

We use information that we collect about you or that you provide to us, including any personal information:

To present our Site and its contents to you.
To process and fulfill orders, including shipping, billing, and customer service.
To provide you with information, products, or services that you request from us.
To fulfill any other purpose for which you provide it.
To notify you about changes to our Site or any products or services we offer.
To improve our Site, products, marketing, and customer relationships.
To send you promotional communications, where you have opted in to receive them.
For fraud prevention, security, and legal compliance purposes.

3. Third-Party Service Providers

We work with trusted third-party service providers to operate our Site and fulfill orders, including:

E-commerce platform (WooCommerce/WordPress) to operate our online store.
Clover Payments to securely process payment transactions. Your payment card information is submitted directly to Clover and is subject to Clover’s own privacy and security practices.
Shipping and fulfillment providers (such as ShipStation) to process, package, and ship your orders and provide tracking information.
Accounting software (such as QuickBooks) to manage order and invoicing records.
Website hosting providers to host and secure our Site.
Analytics providers (such as Google Analytics) to help us understand how visitors use our Site.
reCAPTCHA (Google) to protect our contact and order forms from spam and abuse. Use of reCAPTCHA is subject to the Google Privacy Policy and Google Terms of Service.
Email service providers to send order confirmations, shipping updates, and (where permitted) marketing communications.

These service providers only have access to the information necessary to perform their functions and are not permitted to use your information for any other purpose.

4. Disclosure of Your Information

We may disclose aggregated information about our users, and information that does not identify any individual, without restriction. We may disclose personal information that we collect or you provide:

To our subsidiaries and affiliates.
To our service providers described above.
To fulfill the purpose for which you provide it.
To comply with any court order, law, or legal process, including responding to any government or regulatory request.
To enforce or apply our terms of use and other agreements.
If we believe disclosure is necessary to protect the rights, property, or safety of Hurst Fresh, our customers, or others.
In connection with a merger, sale of company assets, financing, or acquisition of all or a portion of our business.

We do not sell your personal information to third parties.

5. Data Security

We have implemented measures designed to secure your personal information from accidental loss and unauthorized access, use, alteration, and disclosure. However, the transmission of information via the internet is not completely secure. We cannot guarantee the absolute security of your personal information.

6. Data Retention

We retain personal information for as long as necessary to fulfill the purposes outlined in this policy, including for the purpose of satisfying any legal, accounting, or reporting requirements.

7. Your Choices

Opt-out of marketing emails. You can unsubscribe from our promotional emails at any time by following the unsubscribe instructions in those emails.
Cookies. Most web browsers allow you to manage your cookie preferences, including deleting or blocking cookies.
Access and correction. You may contact us to request access to, correction of, or deletion of your personal information, subject to applicable law.

8. Children’s Privacy

Our Site is not intended for children under 13 years of age, and we do not knowingly collect personal information from children under 13.

9. Changes to Our Privacy Policy

We may update this Privacy Policy from time to time. The date this policy was last revised is identified at the top of the page. Your continued use of the Site after any changes constitutes your acceptance of the revised policy.